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Why we're getting behind Tom James and LONDON 2012
03/01/2012

Why we're getting behind Tom James and LONDON 2012

Following the appointment of BMW Group as the Official Automotive Partner of the 2012 Games, BMW is now actively supporting British athletes, such as Ellie Simmonds and Louis Smith, via the BMW London 2012 Performance Team. Meanwhile, in line with the Performance Team initiative, BMW dealers like us will be working with local athletes, supporting their endeavours to qualify for Team GB or ParalympicsGB. 

Tom trains locally, with the Great Britain Squad in Caversham. Cardiff-born Tom has been rowing since the age of 12 and at just 27 is the reigning World and Olympic Champion in the Men's Four event.

“We’re really grateful to Berry Heathrow and BMW for their support,” said Tom. “It’s tough trying to qualify for an Olympic place and it’s a big help knowing that they are behind us, helping to raise funds and awareness. It’s also fantastic having a brand new BMW 3 Series from now until the end of the 2012 Games. There’s a lot of travelling to training, competitions and promotional events so it’s great being able to arrive there in style.”

Wayne Berry, Managing Director at Berry Group, said: “This is a once in a lifetime opportunity to get really involved with the 2012 Games. Our staff and customers are keen to support London 2012 so we’re really happy to be backing Tom.


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