BMW Sales Executive


Berry BMW Heathrow

31 December 2019


To sell new and used vehicles and achieve both volume and profit targets all defined in operational and financial guidelines.


To prepare and use a planned sales presentation designed to achieve maximum sales and profit from available sales opportunities. To contribute to the achievement of maximum customer retention and service excellence through customer handling skills and the effective delivery and hand over of vehicles.

Every effort must be made to achieve a high level of customer satisfaction. All callers to the showroom must be treated politely and professionally. Non Sales Department customers must also be assisted and offered every courtesy.

To ensure the highest level of customer care and to work towards further improving our CSI ratings.

Each Sales Executive has a responsibility for ensuring that all new and used vehicles are properly displayed. All vehicles must be properly priced and all new vehicles must carry DOT fuel consumption information.

To develop and maintain a full knowledge of products sold and competitor products.

Desks and customer areas must be kept tidy with no signs of empty coffee cups or food.

It is the Sales Executive's responsibility to ensure that all paperwork and admin relating to his or her sales are carried out according to the dealership's procedures and practices. Certain functions may be carried out by others (e.g. Sales Administrator) but it is the Sales Executive's responsibility to ensure, so far as possible, that work done by others is correct.


A reasonable number of demonstrations should be arranged each week from both showroom traffic and prospecting activity. Each member of the Sales team has a responsibility to ensure that demonstrators are well presented and properly maintained. All demonstrations should be followed up within 3 days.

Prospecting will be carried out on a regular basis as directed by the Sales Manager but will normally mean that at least ten companies must be identified, contacted, written to and followed up each week.

Responsibility for cash handling, to ensure that all vehicles are paid for in full before delivery in accordance with the Company's procedures. Authority must be obtained from the General Manager/Dealer Principal or a Director to release vehicles without payment in full.

Advertising and promotions should be carried out in conjunction with the Sales Manager and Senior Sales Executive to ensure that new and used vehicle advertising is done covering the whole of the marketing territory and in line with the dealership budget. Also to take part in on site or off site promotional events.